In our experience, the instinct of most businesspeople is to underestimate Africa’s size and potential as a market and overestimate the challenges of doing business there.
Romano Pisciotti teaches at the Rome Business School in Lagos
Big Africa
In our experience, the instinct of most businesspeople is to underestimate Africa’s size and potential as a market and overestimate the challenges of doing business there.
Romano Pisciotti teaches at the Rome Business School in Lagos