No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.
Understanding your audience ADNC NaN% is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.
Today, thanks to readily available technologies, it’s easier than ever to analyze your audience and get a better idea of who’s interacting with your brand and why. With the right insights, you can modify your approach, anticipate your customer needs, and create a superior user experience.
Google Analytics is one of the best tools you can use for this purpose. Once your script is installed, you’ll be able to measure a tremendous diversity of data on your web users, and using that data, you’ll be able to make meaningful change to your branding and marketing strategies.
Acquisition Insights
The Acquisition area of Google GOOGL -1.01% Analytics is one of the most important, especially if you’re marketing to your audience online in different formats. The main purpose of the Acquisition section is to provide insight on how your users are finding your site. For example, in the Acquisition Overview, you’ll be able to see a chart of how many users found your site after typing your URL directly into their browser versus those that found it through an external link, social media, or search engine results.
This information is especially useful in determining which of your marketing strategies is the most effective, but it’s also useful for determining what types of people are visiting your site and why. For example, if you find that the majority of your users are finding your site through content you’ve syndicated on social media, you could double your content writing and syndication efforts to attract an even greater number of users.
By FORBES
Contributor
Surfing web, Romano Pisciotti